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Australia, the magazine : Australia, the magazine
Q&Afirst word 5 potential to be of great value to new overseas investors -- Brand Australia will ensure that this message is delivered. Australia is known throughout the world by a diversity of icons, images and messages -- Brand Australia will draw on the strengths of these and unite them under one single recognisable banner. In today's global economy, national reputation is recognised as a key driver for increasing the level of international trade and investment. Over past decades Australia has taken active steps to integrate into the global economy and build a modern economy. It is, however, important that we can showcase this to the world. I believe this is where Brand Australia can make a di erence. Q WHAT ARE AUST LIA'S INTERNATIONAL PRIORITIES? Australia has had an extraordinary few years. We have taken a permanent seat at the table of the G20, the forum charged with guiding our collective recovery from the global economic crisis and instituting reforms to manage our economies in the future. We continue to grapple with climate change and work to build on the Copenhagen Accord. e Accord re ected, for the rst time, developed and developing-country agreement to take responsibility to restrain global temperature increases to below two degrees. However, there is still a long way to go. As one of the ho est and driest continents on earth, Australia is one of the countries that will experience the impact of climate change rst, and hardest. We therefore have a deep national interest in global and national action on climate change. If we do not act at home and abroad, we betray both our children's future, and their ability to enjoy our natural wonders. Many of the challenges we will face, as a nation, are also those faced by our neighbours and global partners. In the coming decade, I would like Australia to continue to engage in creative middle- power diplomacy to ensure that the economic bene ts of globalisation are felt at home and realised throughout the world. is would see Australia continue to pursue an active foreign policy agenda which is focused on strengthening our bilateral ties, increasing multilateral engagement and continue the dialogue on future regional architecture, including the vision for an Asia-Paci c community. e next decade will o er a continuing shi in global strategic and economic weight towards the Asia-Paci c, bringing with it both opportunities and challenges. It is important that the region has in place the right institutions and mechanisms to manage this shi peacefully and ensure we are positioned to both take advantage of the new opportunities it will bring and manage any emerging tensions. Q WHAT ARE THE BRIGHTEST ASPECTS OF AUST LIA'S FUTURE? I am profoundly optimistic about Australia's future. Australia continues to be a land of opportunity, in spite of the global economic crisis. I am con dent that over the coming decade Australia will remain a 'fair go' society and maintain an open, dynamic and prosperous economy. However, this is not something which will happen by accident. It will require forward thinking and a concerted e ort by governments, community and business in Australia. I believe the key to securing future economic prosperity lies in rising levels of productivity. My Government is commi ed to ensuring that we achieve productivity growth through three principal means -- investment in infrastructure, increasing the skills base of our workers and easing the regulatory burden for business. Increasing productivity will not be an easy feat given Australia, like the rest of the developed world, has an aging population. However, by addressing the problem now we are building the foundations for prosperity in the future. We face signi cant challenges in the years ahead. But we will face them in the same way that our past generations did when they were confronted with the challenges of world war, the Great Depression, disease and drought. ey achieved extraordinary things, and so will we. We cannot be complacent about our future. In the next few years, we have the opportunity to lay the foundations for a stronger Australia, a fairer Australia, and importantly, one that is prepared to face future challenges. I know Australians have the capacity, the resilience and the spirit to work together for Australia's future. minister kevin rudd 90 BLUEPRINT FOR SUCCESS Australian designers to the world. 94 FOOTBALL FOR THE MASSES Australia's AFL has ambitious plans. 96 FIRST PERSON: SHEIKH MAKTOUM Emirates and Australia. 99 IN THE SPOTLIGHT Australia's energy industry. 105 HELPING HANDS e Australians who assist. 110 ON THE WORLD STAGE Cate Blanche on performing arts. 112 A PASSION FOR FILM Rachel Ward on an evolving lm industry. 114 A DISTINCT BEAT Australian music is in uenced by a homegrown ethos. 116 STYLE TO THE WORLD Australia's fashion designers. 120 FIRST PERSON: MARK SCO e man who heads Australia's national broadcaster. 122 A FIELD OF DREAMS Charles Darwin's descendant in Australia. 124 CALENDAR/FIND OUT MORE Events; contact details. 128 A NATION'S FACTS AND FIGURES F rom economics to oysters, a snapshot of Australia. 130 LAST WORD: STEVE HIND e young Australian who beat the best. roughout the magazine you will see this embellishment. It is an amalgam of Australia's most famous native ora: acacia and eucalyptus. I am profoundly optimistic about Australia's future.