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Australia, the magazine : Australia, the magazine
AustrAliAn red meAt Natural, healthy, safe, delicious If you are interested in importing or distributing Australian red meat, please contact: Sydney Head Office Greater Chinas Coordinator - Rose Yong Tel: +61 2 9463 9333 email@example.com Beijing Office Manager - Joy Tang Tel: +86 10 8454 9377 firstname.lastname@example.org eat & Livestock Australia Limited (MLA) is a producer-owned company that provides services to Australian livestock producers, processors, exporters, importers and end users such as foodservice operators and retailers. MLA's core activities include research and development (from paddock to plate), building demand for Australian red meat in over 100 countries around the world, and improving market access. Australian cattle, sheep and goats are raised in a clean, pristine, environment. Integrated food safety and quality assurance programs are part of the industry's commitment to quality, safety and integrity. All export meat processing plants must meet the Australian Standard and are regularly audited by government authorities. Meat cartons clearly identify the processing establishment number, date of packaging and Australian health inspection stamp, ensuring traceability for the customer. Australian beef, lamb, mutton and goatmeat can be supplied in fresh or frozen form, as carcases or individually wrapped portions. While sea freight is the most common form of transporting meat to China, air freight is also available for fast delivery. China is an important market for the Australian red meat industry and MLA has an office in Beijing to generate prospects for our products. Over recent years MLA has participated in trade shows and conducted retailer and chef training using the expert skills of butchers and chefs. MLA supports importers with regular contact to ensure our customers are up-to-date with red meat products and help to bring importers and exporters together. Communication of the nutritional benefits of red meat is a major component of marketing for MLA. MLA conveys the benefits of beef, lamb, mutton and goatmeat through communication with nutrition professionals, as well as via websites such as www.themainmeal.com.au and www.mla.com.au